If you're considering some type of marketing plan involving candle sales consider the following:1. The Candle industry is growing; more so because of our society's stressful lives and everyone's quest for relief. 2. Candles are used in 7 out of 10 U.S. households.
The majority of consumers also burn candles between 1-3 times per week, with half of these consumers burning 1-2 candles at a time.3. Candle industry research findings indicate that the most important factor affecting candle sales is Fragrance, with Color and Shape taking a distant second, in the consumer selection of a candle for the home.4. Overall candle sales are growing faster than the United States economy as a whole. The past few years have seen remarkable growth and strength in the candle industry as a whole.5. The U.S.
market is typically separated into seasonal business at roughly 35%, and Non-seasonal 65% of the annual market.6. Consumers say they typically burn candles for just under 3 hours. 9 out of 10 candle users say they use candles to make a room feel comfortable and cozy.7. Candle users say they most frequently burn candles in the living room (42%), by the kitchen (18%), and the bedroom (13%).8. Candle purchasers view candles as an appropriate gift for the holidays (76%), house-warming gifts (74%), a hostess/dinner party gift (66%) a thank you gift (61%), adult birthday gift (58%).
9. US retail sales of candles are estimated at approximately $2 billion annually, excluding the sales of candle accessories. 10. There are more than 350 commercial, religious and institutional manufacturers of candles in the United States, as well as scores of small craft producers for local, non-commercial use.11. Candles are sold principally in three types of retail outlets: department stores, specialty shops, and mass merchants, including drug store chains, supermarkets, and discount stores.
12. Candle manufacturers' surveys show that 96% of all candles purchased are bought by women. Two thirds of candle purchasers say they use candles once a week or more often. Women are more frequent users than men, and younger people tend to use candles more often than older adults.Original information available at http://www.susquehannacandle.com/factsgeneral.aspx.
Susquehanna Candle, L.L.C. is a leading designer, manufacturer and wholesaler of superior quality scented candles in the US Market.Visit our Web site at http://www.susquehannacandle.comCreate a Table Centerpiece That Works for Most
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. You can create a lovely but simple and inexpensive table arrangement that will work for almost any dinner party at your house. First, collect your supplies, then just follow ten easy steps to create your arrangement.Collecting your suppliesChoose white flowers and some simplefoliage. White carnations and a couple of ferns are readily available.
They provide a simple, inexpensive white arrangement that would go on almost any dinner party table. Choose a low round vase. This way you can easily create an arrangement that is pleasing from all sides. Remember that your guests should be able to see over the arrangement. Choose white candles and candlesticks that match the color and material of your vase.
If you don't want to use candlesticks, you can just use pillar candles on glass dishes.Now...
Create a Table Centerpiece That Works for Most
How to Significantly Lower Your Wedding Flower Costs
When planning a wedding, it is vital to keep in mind that approximately 5-10% of the budget may be consumed by floral costs. Whether your budget is $5000 or $15,000, this percentage is a significant amount considering all of the other things that are battling over your hard earned dollars (or, your parents' hard earned dollars!) Although the thought of spending so much on an element of your wedding that may not last past the day itself may depress you, flowers add the power of elegance and richness to your event. "So, what do I do?" is a question that I have been asked. The answer is quite simple; you must find ways to cuts costs and maintain the same desired effect. What most do not find simple is discovering ways to cut the costs.
Well, here are a few tried and true ways that will allow you to incorporate one of nature's most glorious creations without breaking the bank. 1) One word?SILK! Silk flowers today appear to be so life-like, that I have actually had to touch and smell...
How to Significantly Lower Your Wedding Flower Costs
Evoking The Right Moods With Aromatherapy Candles
For your wedding anniversary this time, you planned a lovely evening, complete with a sumptuous dinner by the candle light. Though everything went right according to your plans, it were the candles that spoiled the evening. First, the table got all dirty with burnt wax all over it. Second, the soot and smoke marred the romantic atmosphere.
The ordinary candles that we get in the market are made out of paraffin. Paraffin is a petroleum-based product and thus results in more soot and smoke when the candle is burnt.
So, if you are using these candles, be prepared for the unclean burning. However, if you want to avoid these, go for aromatherapy candles.
Aromatherapy candles are made from essential oils of plants. And lighting the room is only a secondary feature of these candles; the primary use is in stimulating oneself physiologically and therapeutically. It is well known that aromas and fragrances are effective for evoking mood and emotions. So if...
Villa South Motel for Sale on eBay
Ira Royster owner of the Villa South Inn and Restaurant (villasouth.com) has put his Sandersville, Georgia landmark up for sale in an unconventional way ? on the online auction site, eBayRoyster is selling the landmark motel and restaurant and stated he is ready to retire to his small farm and to help promote his family's candle business, Wicks and Wonders Candles (georgiacandle.com).Royster's eBay effort even landed him coverage in the Atlanta Constitution and the Chicago Tribune about the site's increasing number of real estate listing.It appears to be generating considerable interest in the in the motel complex.
Royster said the listing has generated numerous questions and some bids at the auction site.
Royster further stated that he believes the site will sell on eBay and that the high bid so far has been $2,200,000. which was rather close to his minimum asking price and that people have contacted him from California to India.Kim Royster the owner of Wicks and Wonders...
5-Minute Fabric Decorating Tips for Unlit Fireplace Candelabra
Who doesn't appreciate flickering flames in a fireplace? For those who don't have the inclination or time for burning firewood in their fireplace, fireplace candelabra are the obvious answer. They provide that special glow without the hassle or, in warm weather, the heat. But how do you keep those fireplace candelabra worthy of the visual focal point of your home even for those times when you haven't lit the candles?Even without burning candles, decorators have their tricks for using fireplace candelabra as foundations for eye-appealing displays in the fireplace. Here are three of their super quick and inexpensive techniques using fabric that you can try:1. Heavy FabricUse a full-bodied fabric, such as tapestry, brocade, or velvet, which coordinates with the colors and style of your room.
Casually interweave the fabric among the "arms" of your fireplace candelabra, leaving dramatic folds of fabric spilling onto the inner hearth and over parts of the candelabra. Tuck in the ends,...
5-Minute Fabric Decorating Tips for Unlit Fireplace Candelabra
Don?t You Love Highly Scented Candles?
The majority of highly scented candles use fragrance oils, which means the intention is to scent the air of a room. However, you can also have highly scented candles that use essential oils. This type of candle has many therapeutic uses as aromatherapy candles. If you research the various aromatherapy scents, you will find one that will have the healing properties you need, whether you just need to relax, cure an illness or help soothe your spirit. Highly scented candles are widely available, but if there is a specific scent that you want you can have your candles custom made.
Although beeswax candles are supposed to be the best candles, soy candles come in a close second. In addition, beeswax candles are rarely scented whereas highly scented soy candles will hold the scent until the candle is completely burned out. Like beeswax candles, these highly scented candles are cleaner when burning and do not give off black soot as do paraffin candles. Soy candles are...